Super Bowl ads that generate buzz after the game (AP)

FILE - In this file screen shot provided by Volkswagen of America, a child actor portraying Darth Vader, uses the Force on a 2012 Volkswagen Passat, in a 2011 Super Bowl ad. Volkswagen charmed millions of viewers last year with a “Star Warsâ€? themed ad introducing its redesigned 2012 Passat sedan that showed a little boy in a Darth Vader costume trying to use “The Forceâ€? on different objects. (AP Photo/Volkswagen of America, File)AP – Companies hope you’ll be gabbing about their Super Bowl ads on Monday morning. But the ultimate score is if those conversations continue throughout the year.