Alba keeps it ‘Honest’ with eco-friendly products (AP)

Actress Jessica Alba poses for a portrait Tuesday, Jan. 17, 2012, in New York to promote, a new e-commerce eco friendly and non-toxic baby product company.  (AP Photo/Carlo Allegri)AP – Jessica Alba has another new baby. She’s launched an e-commerce company at (named after her 3-year-old daughter Honor) to sell eco-friendly and toxic-free baby products and household items for a monthly subscription.